Thursday, 5 August 2010

Primark Magneteyes Metallic Eyeshadow in Amethyst

Picked up at Primark for £2.00, not much to lose. I now realise I've picked up a big bargain as this shadow is gorgeously pigmented smooth and metallic at that too.
Not really an 'Amethyst' as it comes out way too pink.
Funny enough this was the only shade they carried while I was there and there was a loooadd of them.

Now I know what your thinking, haven't I seen this somewhere else before? You probably have because the packaging is in the exact same style as Urban Decay's Deluxe Eyeshadows.
Hmm Primark, maybe the inspiration got too carried away.

Obviously the product inside is completely different and the clear plastic casing on top is more flattened on the Primark shadow and of course Urban Decay have a prettier label on the back but yep everything else about the packaging is identical.

Comparison pictures follow below.


  1. I like the packaging of the shadow. It definitely reminds me of UD's.

  2. Omg....did they leave anything out?! I still want it lol do they have any more colours?

  3. I keep seeing these but funnily enough not in this colour! I'm generally pleasantly surprised by Primark cosmetics so I might go and hunt for this, I don't have many pink shades that I like.

  4. Those are so pretty colors! Looks like very pigmented and smooth texture