I love... strawberries & milkshake was the scent I picked out. The balms come in a variety of scents which you can see here and I purchased this at Ethel Austin for a £1.
'I Love... Cosmetics' is a whole bath & body line which produces all scents you'd like to eat!
So onto the balm, it's packaged in a bog standard plastic pot but is quite big than the usual, being 15ml.
The scent is very much like a real strawberry milkshake but the taste is not overpowering that it will make you sick.
It's also not an average balm, as it has a tint, being a sheer milky nude pink.
The texture is glossy, slippery and thick in a nice way.
For the moisturising properties, I feel that it has that too. I think this would look great as a nudey lipgloss or top and experiment this with other lip colours. I hope to try out new flavours but I must try and get through this one first, as there is so much in there!
NOTD- Milani Gold Leaf, which I say is like Tinkerbell in a bottle. The colour is more of a chartreuse in real life (silly flash) with the prettiest golden sparkles.